Hello, we are Lim Soon Huat Agency.
A full service market expansion agency.
We specialize in distributing a wide range of consumer packaged goods (CPG) across several categories including health & beauty, cosmetics, food & beverage and household products.
We service thousands of retailers across Central region in Malaysia among several classes of trade including Supermarkets, Cash & Carries, Independent Retailers, Pharmacies, Convenience Stores, Chinese Medical Halls, Wholesalers, E-Commerce Retailers, Corporate Clients and many more.
As a Direct-Store-Delivery (DSD) distributor, we work with Retailers and Manufacturers to bring to the consumers the brands they love.
Some of our features which our customers love...
Full Service DSD
Low/No Minimum Orders
Competitive Pricing
Leading Brands
B2B Self Ordering
Merchandising Support
TOP SELLING GROCERY BRANDS
We partner with leading local and multinational manufacturers to supply leading brands that are guaranteed to fuel the growth of your business.
Some of The Brands We Work With
Visit our online store or contact us for more information on other brands that we are distributing.
Connecting Brands with Retailers & Consumers
Our extensive distribution across many classes of retail channels will enable our partnering brands to boost market presence and product accessibility for consumers.
Our Services
We offer a wide range of distributive and consultation services to manufacturers and brand owners, both large and small. Contact us today to discuss further on how we can help you propel your business to greater profits.
DIRECT STORE DELIVERY
Direct delivery to thousands of stores is what makes ALSH great. Our commitment to deliver orders immediately provide store owners and managers ease of mind, increasing loyalty as well as sales!
SALES SERVICING BY DOOR
Retail shelf space are prime real estate in this ever competitive market. Our team of sales reps are dedicated to build our partner brands' market presence and availability through excellent service.
WAREHOUSING
As part of our full service distributor solution, our warehouse facilities are equipped to store your inventory before we sell them into the trade.
CROSS DOCKING
Our facilities provide cross docking services, where your shipment can be immediately moved from the inbound truck to an outbound truck, maximising efficiency and speed to market.
MERCHANDISING & VISIBILITY
Our team of merchandisers are well trained to expand our partner brands' on-shelf visibility as well as building secondary displays.
PRODUCT SAMPLING & DEMO
Looking to increase brand exposure via digital media, below the line activation, or product sampling and demo? We can do it all!
MARKET TESTING
Minimize risks and gain vital consumer and retailer insights prior to commercially launching your brand. Manufacturers both large and small have utilized our services to gain valuable knowledge from select retailers across multiple channels.
BRANDING & CONSULTING
Our history of launching several successful brands in the local environment across multiple channels has given us the knowledge and expertise necessary to establish local brand presence.
EVENTS & WAREHOUSE SALES
Want to increase awareness or generate extra sales for your brand? We participate in events as well as warehouse clearance sales organized by some of our channel customers.
CORPORATE & EVENT GIFTING
With thousands of products under our selling portfolio, you'll definitely find something suitable and memorable to give your guests, clients or employees during your next event or occasion!
ORDER FULFILLMENT
Unable to cope with your business' order fulfillment? Utilize our warehousing and logistics capabilities to support your E-Commerce and B2B order fulfillment.
Some of our manufacturer partners
Some of our customers
